ビール事業のリブランディング。大自然の生み出す原料と霧島裂罅水を価値に、KIRISHIMA BEERとして事業を刷新。焼酎では関係がつくりづらい若者、場所や時間へのアプローチでもあり、次の霧島焼酎ブランドの柱へと育てていきます。
Rebranding of the beer business. KIRISHIMA BEER renewed its values for nature's raw materials and Kirishima water. It is also an approach to younger generations who are difficult to make relationships with shochu, and this will grow into the next pillar of the Kirishima Shochu brand.
Staff List
Creative Director / Natsuo Sato
Art Director / Masuhiro Sato(HAKUHODO)
Copywriter / Itaru Tsurumi(hiroro)
