宮崎県都城市にある霧島酒造の本社に広がるブランド体験施設「Kirishima Factory Garden」のコンセプト開発、サイン計画。
焼酎の歴史と、今が出会う場所「霧島焼酎の里」をコンセプトとし、そこから広がる施設体験をネーミングとロゴデザインに落とし込んだ。
EVERY DAY IS THE DAY handled the concept development and signing plan for the brand experience facility "Kirishima Factory Garden", which is located at the head office of Kirishima Shuzo in Miyakonojo, Miyazaki Prefecture.
Based on the concept of the history of shochu and the place where it now meets, the experience that could be gained from "Kirishima Shochu no Sato” was condensed in the naming and the logo design.
Creative Director/ Natsuo Sato
Art Director / Masuhiro Sato (HAKUHODO) , Hirofumi Nakajima , Takeshi Higashitsuji
Copywriter / Itaru Tsurumi , Gaku Miyamoto
