Bridgestoneのタイヤ開発における新技術のブランディング。
従来の強度を保ちながらも、圧倒的な軽量化を実現したタイヤ「ENLITEN」。強度と柔軟性を両立し、修復性を兼ね備えた次世代素材「Susym」。
それぞれの技術が与えうるインパクトを、社会価値の視点で捉え、コンセプト、ネーミング、ロゴデザインを開発。「Ologic」についてTVCMを制作。
Bridgestoneの次世代技術の可能性をブランドディングした。
Branding of the new technology in Bridgestone’s tire development.
"ENLITEN" tires have achieved overwhelming weight reduction while maintaining the conventional strength. "Susym" is a next-generation material that combines strength and flexibility and also has repairability.
Taking into account the potential impact of each technology from the perspective of social value, the concept development, naming, and logo designs were decided.
Created the branding of Bridgestone’s potential next-generation technology.
Creative Director / Natsuo Sato
Copywriter / Taishiro Kato , Itaru Tsurumi , Michael Glenn (Freelance)
Art Director / Hirofumi Nakajima
Designer / Heeseok Han (SHIFT)
Producer / Hiroki Aoyama
