MTGの旗艦店となるBeauty Connection Ginzaのトータルプロデュース及び、クリエイティブディレクション。「生命力に満ちた美しさを探求し発信していく、美の複合施設」をコンセプトとし、4フロアで構成される美容複合施設を開発した。
１階は、美容機器、コスメを販売するInspiration Salon。２階は、BIEN-ETRE Patisserie 馬場麻衣子氏監修の旬のフルーツスイーツのフルコースを提供するFruits Salon。３階は、日比野佐和子医師監修の美を引き出し保つ会員制Medical Salon。４階は、afloat宮村浩気氏監修の一人一人の美しさを引き出すHair Salon。全フロアの空間デザインは、建築家大堀伸氏率いるGeneral Designが担当。
これからも、銀座における美の発信拠点としてブランディングをリード、サポートしていく。
EVERY DAY IS THE DAY was the business producer and creative director of Beauty Connection Ginza, the flagship store of MTG. Beauty Connection is a beauty complex that explores and transmits the potential of beauty full of vitality Facility. The first floor is Inspiration Salon, which sells beauty equipment, cosmetics and beauty drinks. The second floor is FruitsSalon, which offers a full course of sweets made with seasonal fruits, supervised by BIEN-ETRE Patisserie Maiko Baba. On the 3rd floor is the Medical Salon, a membership-based medical salon that draws on the worries of customers supervised by Dr. Sawako Hibino. The fourth floor is Hair Salon, which brings out the beauty of afloat Hiroki Miyamura. The space design is handled by General Design led by architect Shin Ohori. EVERY DAY IS THE DAY will continue to lead and support branding as a new business of MTG and as a base for transmitting beauty in Ginza.
Creative Director / Natsuo Sato
Art Director / Hirofumi Nakajima
Copywriter / Gaku Miyamoto
Architect / Shin Ohori(General Design)
VMD / Fujii (Jyugo)
Producer / Hiroki Aoyama
